The JBO has four main goals: (1) environmental education (2) conservation research (3) eco-tourism (4) creation of a common forum for Jews, Christians, and Moslems. This project is the first of its kind in Israel and promises to fill a vital role currently lacking in Jerusalem's environmental framework.

1.   Environmental Education

Rather than relying on textbooks and educational films, the JBO provides Israeli students, particularly children living in Jerusalem and other urban areas, with a unique opportunity to experience the environment first-hand. Student activities include "close encounters" with ringed birds, birdwatching tours, a birdwatching club, lectures about bird life, nature conservation, and presentations of current research being conducted at the JBO. Participants take an active part in conservation work on the site and throughout the city. Programming is developed for students of all ages: primary school children get their first taste of ornithology, secondary school students are able to take advantage of the observatory's facilities for projects in biology and ecology, while university students are able to study and participate in various research projects.

2.   Conservation Research

The JBO houses the national bird-ringing center. Together with the active ringing station, it will serve as an ideal tool for conservation studies and research that monitor bird populations. Migration patterns are studied throughout the various seasons. Data is collected and analyzed in a comprehensive database, and made available to zoologists throughout the country and the rest of the world.

3. Eco-Tourism

The JBO is centrally located so that visitors to prime sites of interest, such as the Knesset and the Israel Museum, can stop by for an eco-experience. Bird watching and presentation about bird migration in Israel is available for tourists visiting as groups or individuals. The inclusion of the JBO in visits to Israel boosts support for continued preservation and conservation work throughout the country, especially in Jerusalem and other urban areas.
 

4. Creation of a common forum for Jews, Christians, and Moslems

Birds know no geographical nor religious boundaries. Their conservation and the pleasure they offer are a true common denominator that can bring people together: Jews, Christians and Moslems. The JBO is situated physically and symbolically in the heart of Jerusalem, between two of the most important institutions in the State of Israel: the Knesset and the Supreme Court. The JBO serves as a meeting place for people from all religions willing to practice tolerance between one another and towards the environment By promoting joint conservation and educational projects, the JBO is a useful tool for bringing people together.